• Create People-Led Content: Technology has undeniably become a huge part of day-to-day life, and it is a breath of fresh air for users to see the human side of your brand. Create content, such as product reviews and updates, that comes from YOU and your direct circle of people (your team and customers).

• Would You Personally Buy It? You can advertise anything you want, and with enough consistency, it will probably bring you results. But at some point, people are bound to notice whether or not you, as the owner of the brand (or the salesperson), use, enjoy, and believe in what you sell. So, don’t fake it – use it and love it before you sell it!

• Engage With Your Audience: In this fast-paced world, people seek connection. Whether it is a comment under one of your posts or a direct message, acknowledge the fact that it’s there. Encouraging feedback and reviews and engaging with your audience on a personal level indicates that you care about their experience and are willing to take their feedback and suggestions into consideration.

  People want to be heard and acknowledged, and by giving them that, you build a loyal community that is likely to share their positive experiences with others in their lives. If done right, people will feel inspired to promote your product without being asked to, simply because they enjoyed engaging with you and had a positive experience with your product or service.

• Reward Referrals and Referees: For example, Southwest Airlines offers a credit card that accumulates travel points as you use it for any other purchase. Here and there, they’ll send out an email blast with a personalized link and encourage you to share it with your friends. As a reward, both you and the friend get an X amount of points added to your accounts. And as a result, Southwest Airlines gets more clients.

Some may know this tactic by the name of affiliate marketing, but it’s slightly different. The goal is to benefit both the existing AND the referred client by offering a discount, gift, or even a financial reward.