Marketing vs Sales

by Doug Bockus

Marketing and Sales: What’s The Difference?

Sales and marketing are concepts that work closely together but fulfill different functions. Many confuse the two, mostly because they have a codependent relationship. To be more exact, sales depend on marketing and wouldn’t exist without it.

So, what is the difference between the two? Let’s define them:

Sales = The process that fulfills an existing demand and drives the growth of revenue for your company/brand.
Marketing = The process that creates demand by building and maintaining a reputation and connection with your target audience. Marketing can also find an existing demand and simply adjust the product or service to fit it.

There can be a demand for anything from luxury vacations and solutions to painful problems to education and self-improvement. Marketing consists of multiple stages, as explained in this article, which all coexist in balance with one another.

The target audience depends on your product, and the advertisements you push (and where and when you push them) depend on your target audience and your product. Finally, the process is concluded with a sale. See how sales depend on marketing?

Everything Ranorms shares is designed to educate and provide you with insight into marketing your brand and making your marketing efficient, lasting, and productive.

Today, however, we would like to return to the basics. Below are some pro tips on how to ensure your marketing efforts result in sales.

Pro Tips For Your Marketing Process:

Have a Clear Vision: Your product or service should align with your values and what you want to be known for. Marketing anything requires strategy, often multiple ones, and not everything will pan out the way you want it to in the beginning.

You will encounter setbacks and trial-and-error moments, but that shouldn’t discourage you from pivoting and trying again. Having a clear idea of what you want to achieve will help you determine what needs to change and what needs to stay the same throughout your journey.

Always Consider Your TA: Your target audience (TA) depends on your product (unless you deliberately create a product to attract a specific audience). But what depends on your TA?

Your target audience will determine what social media platforms you will use to push content for your product or service, as well as what kind of content you create – short or long-form videos, informational emails or posts, radio ads, billboards, old-school postcards via the good ol’ snail mail, etc.

Your target audience also determines the color scheme, style, personalization of your website, and how you deliver your products or services. For example, you can’t get too techy with older folks, but you may want to stay on the cutting edge for the younger crowds.

Consistency Drives Results: Making one post or short video once in a while will most likely not give you the desired results, if any results at all. Staying consistent with posting, creating, and engaging is important if your goals are to increase brand awareness, drive organic traffic, improve engagement, and, ultimately, get more sales.

Marketing is often about building and maintaining momentum.

Sales Happen Between The Lines: This bullet continues the previous one. Exposure is power – the bigger your exposure, the more eyes are on your product or service; the more you post, the more people will see your posts.

The more people see your content, the more your product engraves itself into their memory, and before you (or they) know it, they are purchasing a little scarf from your e-commerce store, signing up for a free trial of your app, or buying your crash course on affiliate marketing.

In many cases, you don’t even have to “close” anyone; you simply provide a desired thing, attract people into your marketing funnel, help them make a purchase decision, and provide a safe place for them to make a purchase.

Closing Remarks

So, to recap, selling doesn’t exist without marketing because to sell, there needs to be a demand for whatever you are selling, and marketing provides exactly that – a demand!

Having a clear vision, knowing your target audience, and staying consistent are some of the key factors of being a successful marketer.

If you like this blog, let me know what you think, by sharing your comments down below. Thank you! 🙂

This was written by: Vavoza

About The Author

Doug Bockus

Hi, I'm Doug Bockus, CEO here at Ranorm.com... I like to pop in now and then to write some few powerful blogs myself, because, why have all my teammates have all the fun lol... What my team said is true, we do pride ourselves to not only bring you superb contents but, contents that can help you with either, make inform decisions for your online business or contents to help you improve your knowledge so you can dominate the online marketplace! I hope you enjoy some of my blogs! Please leave me your thoughts in the comments down below, this would help me know to make more of this content for you in he future! Thank you again, God bless, and take care! 🙂

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