Marketing On Reddit

Understand the Audience: Reddit is a unique platform with its own rules, guidelines, and users whose behavior, reactions, and intentions are slightly different than Facebook users, for instance. Understanding the platform will help you understand its users as well.

It’s important to remember that many Redditors are anonymous and engage in groups and topics based on shared interests rather than friends or location.

Diving into this platform head first might not bring the best results, especially if you are new to the platform. Join a few subreddits (that’s what groups in Reddit are called) and engage in some discussions before advertising your product or service – both indirectly and using ads – this will give you insight into the audience on Reddit.

Research Subreddits: Anything about everything and everything about anything; Reddit has it all, so it is important to do your research. You can find groups relevant to your field by typing “r/whatever” in the search bar – for example: r/marketing.

You might want to try and search for your company or brand, too. Who knows? Maybe people are already discussing you on Reddit’s prairies. 🤞

Engage and Gain Votes: Once the research is done, it is time to engage. Ask relevant questions and offer useful information when answering someone else’s, and refrain from direct sales, as the site’s users might view it as pushy and scammy. Offering genuine recommendations combined with helpful resources will do you much more good.

Reddit heavily relies on users’ votes, and commentary without any votes or with negative votes will be lost from sight.

Reddit Ads and r/deals: Reddit ads are similar to other social media platforms when it comes to running ads. They are pretty straightforward to set up; however, they make it much easier to reach your targeted audience. You can do so by specifying subreddits when creating your ad.

There is also a subreddit on Reddit called r/deals. Business owners use it to sell and promote their products. The perk of using that subreddit is that users already intend to buy something, so they find you instead of you having to find and persuade them to buy.